Finding the right call tracking software depends on various critical factors that you can easily overlook if you’re not careful enough. There sure is so much more happening behind a slick interface or a great discount.
Once you start looking around, you will find that there are many products and vendors available. Before deciding on a particular call tracking platform, consider the following:
The idea behind call tracking is publishing unique phone numbers on all of your campaigns. If your campaign is aimed at a global market, make sure your provider offers local and toll free numbers in your target country or countries.
Automatic Number Generation
A good call tracking solution generate numbers dynamically, which means you will not have to manually assign numbers to pages. The manual process cannot be scaled after a number of campaigns, not to mention it can cause errors in analytics.
Integration with Current Systems
You can maximize your benefits from call tracking software when you are able to integrate it with other tools. Make sure you don’t run into compatibility issues, or the platform can easily turn into a liability instead of an asset.
Different businesses use call tracking software differently, and obviously, you’ll want your platform to be totally customizable to your specific needs and preferences. Otherwise, you will end up wasting resources.
As soon as you install call tracking software, all calls to all your numbers will reach you through that platform, so choose one that is highly reputed for reliability. Else, you will not only lose leads, but your credibility among target customers can also be diminished.
Call recordings and transcriptions offer a wealth of information about your target customers. Moreover, you will be able to monitor your sales representatives’ call handling practices and improve them where necessary.
When choosing a call tracking platform, make sure it offers such features as caller ID, caller location, call time and date, and all the basic analytics presented in real time. Also, you should be able to obtain insights from historical data (e.g. call duration and call volume patterns, repeat callers, etc.) to help you optimize your marketing campaigns.
Lastly, while you shouldn’t pick call tracking software based on its price, it is a crucial consideration nonetheless. After all, you should only choose one that you have the capacity to pay. Since all your incoming sales calls will be coming in through the call tracking system, make sure you get the best prices not just for calling minutes but for phone numbers as well. Yes, phone number costs count because as you start scaling your campaigns, you will be purchasing many phone numbers.